Diet Coke Finds Its New Stud, 19 Years After the Old One
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and splashing Cooper's name,...
View ArticleDiet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even...
Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get delicious, trimming diet...
View ArticleShaq Fouls Out With Nutrition Group
Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name. The irony wasn't lost on the...
View ArticleCoca-Cola's 'Smile Back' Video: Cute or Kind of Creepy?
Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is famously skilled at...
View ArticleSoda and Barbecue Brisket Finally Packaged Together in One Gnarly Bottle
Ever wanted to chomp a big, savory bite of barbecue brisket right out of the side of your soda bottle? Of course you haven't. That would be disgusting and real damn strange. But Texas-based soda brand...
View ArticleBrands Find the Link Between Viral Videos and Vending Machines
Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the...
View ArticleMountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All...
Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few...
View ArticleCoke Plays Peacemaker in Another War: the Milan Soccer Rivalry
Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas."Fair Play Machines," a campaign...
View ArticleCoca-Cola Unveils First TV Ad Made Completely With User-Generated Content
Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set to premiere...
View ArticleBrita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like
In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda. A new spot created by DDB California uses towering piles of...
View ArticleArby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up...
Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the soda brand requires Arby's to...
View ArticleDiet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways
A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from fans. Instead of just...
View ArticleAd of the Day: This Coca-Cola Campaign Can Be Deciphered Only by Color-Blind...
Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could...
View ArticleThis Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold...
Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is that we frequently refresh our thirst with watered-down, bubbly syrup. In its new video, "If...
View ArticleCoca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved by Diet...
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